Nah, it needs to be IP. IP is well estabilished protocol, everything speak it. Once you set it up, you can use it whatever you like. Web pages, gaming service, IRC, Mail, P2P confereces, everything. Everyone will bring it own slice to the pie. You love networking, became PoP and peer and provide access. You just want content? Connect to closest PoP, get IP + DNSproxy and vioala.