And if they don't declare the name of the company? There are a lot of shady people out there. Plenty of them will happily call and give a fake name, or just something vague that sounds important, like, "This is Rachel from cardholder services".
So it turns out we really do need a technical solution, which is unforgeable and easily traceable access to the telephone network. Plus robust enforcement of consumer laws, something wildly out of fashion in the US.
> we really do need a technical solution, which is unforgeable and easily traceable access to the telephone network
We have that, but it's insufficient.
https://en.wikipedia.org/wiki/STIR/SHAKEN#Limitations
> Plus robust enforcement of consumer laws, something wildly out of fashion in the US.Quite.
https://en.wikipedia.org/wiki/TRACED_Act#Criticism