I don’t actually care about this flash-in-the-pan company, but the name Manus is the reason startups should have a branding designer or branding agency do branding work before they’re too recognizable to change without throwing people off, but not large enough for anyone to learn about it organically (e.g. Meta, X). I can’t help but read it like ‘anus’ with an M in front of it.

People on the technical side of the business often insist people don’t care things like that, but when non-technical people are looking at a few services that seem roughly equivalent to them, even subconsciously, appeal plays a big role. And M’Anus is not appealing.

The fantasy that you’re building something so useful it will sell itself is magical thinking. Yet another reason AI will never replace designers— just screw up the job market for them.