> The people in AI ethics who spent years thinking their job was marketing or publishing thinkpiece papers may be having to adapt quickly or get out of the field.

Funny thing, right around the beginning of the big AI takeoff, all the AI ethics people who visibly thought their job was something other than marketing got driven out of the big firms, and often the industry entirely, because they were in the way.

So, if too many think their job is marketing a few years later, well, there is a reason for that.