This is a very... Hacker News viewpoint that I think is quite popular in tech circles, and literally unheard of for most beyond. I don't think this is a matter of raising awareness either, it's the usual disconnect between people who take pleasure in learning about and using technology, and the average person who wants to minimize friction and inputs between them and tuning out.

I don't think that Bluesky is a success as an app or site, I think it's an example of ideological stagnation and evidence of an online political culture that's come unmoored from reality, which seems to be the trend for social media. It's not a very good place to be, and the most active parts of it are frankly really boring and thoughtless just like the rest of the social media landscape... albeit with a left-of-center flavor. As for the protocol... great? I've been hearing about the next big thing in fighting centralization and corporatization here for a loooong time, and it really feels like Charlie Brown kicking at the spot where a football used to be, over and over.

If the point is to come up with novel solutions to a problem in service of a tiny minority represented here... then great. It's a success. If the point is to ever compete with something on a different scale then this seems like treading water to me.