It would have been nicer if the examples wouldn't have been digitally altered to exaggerate the results. For instance, the center of the third photo has been intentionally blurred in the "standard photo" version.
The fact that they have to resort to manipulation to sell their product tells me that they are not trustworthy and that their product is probably underwhelming.
All of the “normal zoom” versions looked better to me. Maybe the label was showing up on the wrong side of the slider.