> My sense is that it is radically shifting from a fluffy marketing arm

Is this your opinion, or do you have something to back it up?

My comment is anecdotal, but everyone I know who works in AI Ethics are not marketing people.

They are data scientists who have moved into the role, as ethics in data has been around long before GenAI. They have to be familiar with the laws around AI and how its going to impact their products. One of them is closer to sort of "HR for AI", in that the focus is not getting the company sued for ethical breaches.

If any of them left, it would be because the company in question is ignoring their direction and they don't want to be there when the shit hits the fan. Plus very few skilled people want to be in a role where they have no control (even if the pay is good).

If OpenAI are hiring marketing people for the role (which I strongly doubt) that would be more troubling IMHO.