It works in weird ways.

Physical space e.g. hikes,lookouts etc get absolutely ruined now and sometimes even closed due to the low barrier of entry required to discover them and the type of people this attracts but the flip side is something uniquely good like a coffee shop can be a success from open day.

I think the blog era was the best. If you were into something and applied some effort researching you could have many amazing experiences without having to rely on the luck of befriending knowledgeable people. However in today's world if you find something good it's only a matter of time that someone else discovers it uses social media to ruin it.