Facebook is paying controversial creators to produce rage-bait content

I will call out the ABC here for taking a lot of the boots on the ground work that Tom Tanuki - independent journo (https://youtube.com/@tomtanuki) has done with these far right slopaganda mills, slicing off the prior recognition and pretending it's a big new problem they just found. While a bit of this is new... Is it that new? Is this report that detailed? Hmmmmm

Facebook is still big in my country, Lithuania, and both rage-bait and other type of fringe content is rampant, and even worse after fact-checking was removed. It is wild, and with some outside actors (specific country that shall not be named) it is a big problem with political and social effects being felt IRL.

This isn't anything new, it was abundantly clear after Facebook removed their fact checking team during covid that the priority was engagement over everything else, and rage bait is exactly that.

FB is built on rage bait, what else do they have beside cute videos?

How is this any different than traditional media? Cable news creates fake problems and controversy constantly, and pay their news anchors well to do so.

In return, many companies that rely on these problems, turn around and advertise on these networks.

Social media is just following the same strategy.

People want to feel like they're doing something in the "culture war". Rage-bait gives them an outlet. Facebook might be saving us from total civil war here.

Social media platforms have been paying out for attention seeking behaviour for a long time now. It’s why every YouTube video now has the same lame shocked face, red arrows, and clickbait title. It’s why assholes film themselves intentionally pissing people off for TikTok. It’s a whole category called nuisance tubing.

I remember during COVID I saw a number of YouTubers swing from producing normal content into conspiracy shit. Their views ballooned. I saw a nasty feedback loop where the more controversial content received more engagement, hence more ad revenue, leading to more of it being produced.

These platforms are actively degenerating society; there’s a reason the CCP is keeping tight control and reportedly rebalancing things to promote educational creators on China’s.

Ragebait is what FB runs on. A lot of these people do not even believe what they say. https://www.thebureauinvestigates.com/stories/2025-11-16/kin...

Especially before elections, it feels like they rewards people for being toxic

Can't they just do it with AI ?

The irony here is that ABC is the platfrom doing the rage-baiting.

When will people learn that rage bait content thrives thanks to people who are so delicate and emotional that they get unhealthily enraged at such content?

Stop raging on the internet and the rage bait content will disappear overnight.

Stop buying oil, chasing newest phones, luxuries, and the climate will get better overnight.

It’s all on the consumers, contrary to Redditor belief that the big corporations are at fault, it’s simply the matter of demand and thus supply. Not the other way around.

Take accountability. I know nowadays it is very unpopular to take accountability but this is the first step to make world better place. You can only change your own habits.

Clickbait. Title makes it sound like they pay them directly to promote the platform, but they get paid through facebook content monetisation program

Now people understand why Suckerberg is called Suckerberg.

Those greedy billionaires also keep on having ties to right wing nuts. Let's not forget Melon Usk with his suspicious right-arm-raising gestures (having done so twice, which is quite strange when you do the same gesture twice in a row - I mean there can be no doubt about this if you do it twice; twice is an accident?).