Oh true and we consequently need to eat less cow meat, more different meat and/or have less people.

but focusing on that is shifting blame in an innefectual way of course. Pointing at cow farts puts the pressure on the individual and seeks to dampen effects in the short term. Pump up less or no fossil fuels with actual long term thinking and those fertilisers will automatically become more expensive. At that point tho our oversized animal herd becomes harder to support and beef becomes automatically a lot more expensive whilst at the same time the manure becomes more important.