I don't know where you got that honestly.

The situation here is that there is a temporary supply shortage. If you raise the prices to drop sales and guarantee you have stock it means you priced out most of the people. You narrowed your market only to the few who can afford it and those few are slowly going through that stock.

How does that help the situation? At the end of the day some people will have the bread (because they were in the store early, or because they have money) and other won't.

Raising prices in this situation only helps make more profit, extract more from the existing market. It does nothing to solve the problem of people having bread.