100%. Personally, I hate Meta and I don't use their apps. There's so much bullshit and fake news on there it's not even funny. But my business uses FB and Insta because they deliver results.

I can get my content in front of tons of people for a pittance. I can upload a list of my best customers and run a lookalike campaign. I can run a re-targeting campaign on lapsed regulars. I can spend $16 to generate $1000. It's like fishing with dynamite.

Think about the type of person who uses FB. They don't care about ads. They don't care that it's fake content. They don't care that at least half the feed is AI slop. They just keep scrolling, clicking and buying.

Meta didn't create these people. They only got them all to gather in one place and then started selling access. There's a sucker born every minute and they grow up and join FB. This isn't a defense of Meta by any means. They are a horrible company and the world would be better off if business models like theirs were outlawed. The point is nothing is going to change with them unless there's legislative action.