alt Hacker NewsThat's not true. If your ad placements don't perform, people are not going to book them. If ads are loaded or not is also often verified by independent third party trackers that you have to embed on your page next to the ad. There's whole industries built on this stuff and it's not as simple as "we sell the slot and don't care if people see it or click on it".
Replies
They will not book them once they learn they have been defrauded for a while.
I mean you are both right, it's been a few years since I have been in adtech, and it isn't black and white. There are few places that will pay for stuff that isn't clicked through, but there are places that are willing to pay on an impression basis for things like video or images. It's just like not worth it to most places to throw those ads on their property since it's fairly low quality advertisers.
More to the point though, if there isn't ads rendered, you can't even get accidental clicks.
Thanks for your insight. It probably would have been more helpful if you took the time to quote the particular part of my comment which you believe to be untrue.
If youre referring to whether or not Meta "cares" of you click and ad or not, then fair play. I'd argue that's more or less semantics, but ok, they do care and there is indeed an entire industry built on them caring.
In my defense I was more referring to the fact that whether you click or not doesn't change the fact that there is still ad sales happening in the background, and based on that, yes my assesment is correct.
If you'd like to clarify which part of my argument you had issue with instead of having me just guess, that'd be helpful too.