They’ll care when nothing works, nobody seems able to fix it, building new features takes forever and every change breaks something somewhere else.
This was already happening before. But now, a lot more companies that previously might have taken many years to reach an unmaintainable state can now get there in just a few months.
My coworkers and I give it 12-24 months before we have a total collapse due to unmaintainable slop and good people leaving. Generally there's a feeling that this will sink a lot of bigger companies.