One of the biggest problems in software development is that our graph of authoritative personal data is cyclical. You might have heard about how difficult it was for someone erroneously declared dead to change the record, and I'm sure most of us have experienced problems with changing an address. A friend recently went through two name changes and one phone number change, and it took like eight months for the bottom-feeders to realign.
We are now in an adversarial situation regarding our personal information, but our adversaries depend on sources we have a modicum of control over. If I signed my dog up for a physical mailer, I wonder how long would it take for a portion of the internet to consider Doctor-Professor Kensington a legal individual.