Think of it this way:

If you install Photoshop locally (ignoring that it's now cloud based), and made deep fakes locally - that's probably fine. If something goes wrong as a result, only you are liable. It's a general purpose tool - the tool author isn't liable.

If you instead set up a server, and let users create deep fakes on that server, then as the operator of the server you have some level of culpability.

AI safety is a tricky topic. At some level, having it is a pain. It's a general purpose tool! Why limit me? The answer is that I don't control the tool, and am not the one running the tool - the provider is. If I don't want AI safety, then I need to run the model on my own machines (or on rented servers).

If an LLM provider is going to sell the service on the strengths of the benefits you get from it, they should take responsibility for the downsides.