And talking about that would make people concerned.

But instead the article lifts that McD knows your favorite drink is a large diet coke and you probably spend $25 there at your next visit because .. well you usually do. If that's what you bring up then no, nobody is going to be concerned.

One could almost think McD has sponsored that "investigative" piece to calm people down. As in: if that's the strongest criticism you can find, well, then it'll all not so bad after all.