The large multi-national corporation known as "McDonald's" should care about its family, friends, and personal fulfillment instead?
Yes. The people that make up that corporation should care about their fellow man (family, friends) and should take pride in making good things (personal fulfillment).
We are allowed to pierce the corporate veil here.
Really think about it for a second; $8.5 billion in profit. That's an insane amount of money. How many companies with that kind of profit are actively dodging taxes from aggressive accounting, getting deals with local governments, or any other way? Not that the government would spend the extra tax revenue wisely. Instead, what if they took $1 billion of that to increase the pay of the lowest earning employees significantly while not increase the highest earners at all, or paying 100% of health care (medical, dental, vision, and mental), or any of the other things to help improve employee relationships. Then, start focusing on the external things that could be directly improved by taking less profit to improve things for those so much is taken. That's still $7.5 billion in profit.
You may have no memory of it, but there was a time when many American corporations had different, broader values. The structure of the present is not necessary or inevitable.