A small bone to pick, but describing an AI that is operating autonomously as creative seems wrong - at best, this process is accretive, because the AI is adding and adding, but has no ability or incentive to shape its output toward something a human would find of value. Value is subjective (individual), changing over time. An AI doesn't know when it needs to be taking away - removal is a key part of the creative process.
No incentive? Do you not know how RL is done?