This just mimics what I call BusinessBro™ speech. It also goes the other way, they use verbs as nouns. "I know this is a big ask". "The solve for that is that we can...." When it was just my product owner in tech meetings, I'd mock him relentlessly "There's already a word for that, it's 'request'" or "Are you sure you didn't mean 'SOLUTION'?? words are hard man". (This was all in good fun, I still love the guy to pieces).