It's not an assumption that the customer is Google scale that led the $35k monthly price point. It was that you (and many others like you) are breaking the terms of service (which state you are not supposed to store, process or analyze the search results). It was an API built for a different era, that doesn't really exist anymore.
> It has honestly been easier to use Anthropic to help me build my own search index & crawling infrastructure than deal with Google.
That's great to hear! FWIW I agree with you that it's harder for independent professionals to get started on Google dev services than others, but the Search API is not developer service and was never intended to be.
Huh. I'm not storing the Google search results, and my local supplementary index is built from my own crawling, not from URLs from Google searches. But if re-ranking is regarded as processing & analyzing, then I'll remove the Google API calls now (and... done).
Brave, Mojeek & Marginalia and EU Search Perspective have certainly been much friendlier to deal with.