Looking through your blog it is very much keeping the brand baked in. It would be a nice little nod to toss a couple sentences about the branding on the about page or somewhere so if someone wants to know how you came to it they can. Leaving it to "wink, nod, inside joke you'll never know" is a bit off-putting when you are building a brand around the theme. It also makes it more memorable for those that read the blurb.