That might be the easiest ebike retrofit/conversion I've ever seen. I have concerns about the grip in wet conditions but this looks like a great way to get that ebike I've wanted and not put my perfectly good frame to waste.
Get a Bafang kit or a hub motor replacement rear wheel instead. At least those systems work well.
Have a look at Bafang or Tongsheng kits
Similar friction drives have existed for a while. The battery is very small compared to a regular ebike (typically they start at about 300wh.) Also, IIRC the friction drive is not very efficient.