This is an inherently inefficient design, where that inefficiency means increased 1) battery use and 2) tire wear.
From a cyclist’s perspective, this is fundamentally a stopgap product for “curious” customers dipping their toes into e-bikes. I don’t say that necessarily to criticize it. There’s a place for a product that someone can put on any old bike and see if they want to buy a more expensive long-term solution. But that doesn’t make it a product I’d recommend.
The tire wear problem is significant enough that there are heat resistant tires specifically for this type of drum application (designed for old-style indoor trainers, not for use on the road), because use on a drum will cause premature wear for normal road tires.
it's also likely mildly more dangerous than a standard ebike, as ebikes typically overprovision their brakes. A customer putting this on a standard bike (especially a disc brake bike) might have less stopping power than they want on an ebike.