Wow, $2k? You could get a decent ebike for that money. And the installation doesn't look any easier than a hub motor... Only seems worth it if you already have an extremely nice bike. I think of friction drives as being aimed at budget-conscious commuters, not serious mountain bikers.
$2k makes sense only if the bike underneath it is valuable enough that you specifically want to keep riding that bike
> Only seems worth it if you already have an extremely nice bike
How nice should one's bike be that you'd rather turn it into a mediocre ebike for the price of buying a good ebike?
You can get a nice ebike for that money if you're even slightly patient in waiting for a sale to hit.
Bimotal is removable after the installation: the motor and battery can both be taken off in under 30 seconds and you're left with just the cables and a specialized brake disc. I'd say that's its main differentiator. It is definitely more for premium bikes though and even then isn't for everyone.
I was shocked by the price, too. I mean a motor and a battery can't be so expensive, especially such a "small" battery (300Wh).
That being said, having driven electric bikes for a while, here in France they're ridiculously limited in speed and power. 25km/h limit on flat land usually makes sense (except on long straight lines), but when you get climbing even slightly you get down to ~10km/h and have to provide more effort. I guess that's where the 750/1250W 70Nm unrestrained motor comes in handy, and if you live in a place with lots of small hills the choice is either that kind of motor or a car, not the 1000€-total Decathlon/Carrefour electric bike.