If I wouldn't know it better I'd sometimes think some of the big tech shops are just fronts for centralizing the net.
I don't know what would give anyone that idea. [1]
Cloudflare is doing this already. Once they had enough monopoly power, they started a program to block all bots that don't undergo invasive KYC procedures. Eventually, they might become a KYC broker for regular browser users too. The free internet is over.
That's exactly what they are.
And they can fuck off.