This sort of stuff to me is an example of fear within an organization. Whenever I see engineering resources allocated towards self promotion and branding rather than quality and features for its users it shows how leaders want control over narratives.
Marketing, like every other functional part of a business, requires technology and engineers. This has nothing to do with fear, you just don’t respect non-engineering work as critical to running a business.
Someone spending half a day on a feature that places the app's logo in the screenshot so people seeing it can know where it came from is "fear within an organization"? You've got to be kidding lol
It's equally possible there was one engineer with some free time who thought it would be cool.