> There were some who believed that making the shareware disc easily-crackable was an intentional stroke of genius.
I doubt it. I would believe that the id guys weren't too choked about the lost revenue after the fact, but the business guys probably believed the scheme would work (especially since they contracted a company that said "yes, this will work").
Aside from that, the shareware cd was incredible marketing - the digipak cd case was the kind of art and paper construction that nin was using on their discs (like the Broken EP), and the disc itself has nice art with the four logos in cardinal directions. I bought a copy of the registered disc from ebay years later and it's in a jewel case with really crappy artwork vs the shareware version, it was a surprising disappointment.
Surely anybody who could download the keygen could just as easily download the pirated game? Only difference is time and dialup costs, but neither of those would’ve pushed somebody into the buy category.