It also seems they are very strict regarding who can notarize their apps.
> Companies will now qualify if they:
> * Meet a moderate financial-stability bar as scored by Dun & Bradstreet. > * Are publicly traded or owned by a publicly traded company. > * Have received venture funding from an established investment firm. > * Have completed a financial audit by a licensed accountant. > * Are a government entity, educational institution, or nonprofit.
No, those are the qualifications to run an app marketplace.
Independent web distribution of an app requires only notarization.
Those requirements apply to direct distribution or alternate marketplaces. Developers not meeting those criteria can still participate in non-Apple distribution by submitting to an alternate marketplace.