500% in a year is just insane. I knew RAM prices were going up, but $3k+ for 128GB of DDR5 makes me wonder how much of this is actually AI demand, and how much is this just manufacturers taking advantage of it. They have done this in the past after all
FWIW I have a friend who makes hardware and it's extremely difficult for him to secure memory at any price. Because AI people have locked up so much of the upcoming supply it's often not a question of how much it will cost but of finding someone who will sell you memory at all. If this were price gouging I would expect he'd have no trouble finding allocations at exorbitant prices but that doesn't seem to be the case.
There are only 3 manufacturers (about to be 4 soon) total. This is a demand crunch the likes of which the market hasn't seen before, prices are doing the natural thing.
I remember the cost of RAM in the 80s and 90s. If I remember correctly my mom paid ~$1000 for 32mb of RAM in 94/95. Something or other like that.
While they have spiked this year, the trend is towards more RAM for cheaper.
https://ourworldindata.org/grapher/historical-cost-of-comput...
Micron for example discontinued their consumer business because of the demand from enterprise business.
>and how much is this just manufacturers taking advantage of it
"Manufacturers taking advantage of it" wouldn't take it to 500% without AI, because it's way beyond the price elasticity points where they make up lost sales at higher prices.
Those prices lose most consumer sales, and are only viable if there's constant high demand that's relatively insensitive to price (so, not regular folks, but e.g. AI companies).
Same thing happened with eggs in the USA with bird flu used as an excuse.
It could be the economically rational thing to do if they think there is a bubble
Taking advantage of Trump admin, AI hype, and setting themselves up as "too big to fail" for bailouts when demand eventually collapses
See the tariff thing where Bessent bought rights to refunds
It's all a really low tech con perpetuated by weak elders who need blue pills to simulate virility. Odd how they complain about the kids virtual reality.
Oh no it's not either; it's intentional petty bullying
Demand and manufacturers not increasing capacity.
Eventually someone will manufacture more to undercut
To take advantage they'd have to do some form of price fixing which in most places is a very big footgun.
I honestly don't think they need to fix their prices, and it's possible that selling to consumers is a secondary market for them compared to datacenters, like Nvidia selling GPUs to gamers. We know that's not where the money is.
Seeing some companies actually exit the consumer market is evidence for this.
What is also interesting is no one predicted this in 2022-2025 as LLMs were gaining widespread use. It just suddenly happened--"boom!" memory shortage in mid 2025 to early 2026,and it caught everyone by surprise. It was understood that the biggest bottleneck was "compute", not the memory. Even experts, such as popular AI bloggers, industry leaders, and top podcasters failed to anticipate this. No one on twitter either. I spend a lot of time online and I don't recall, afik, anyone before 2026 saying to buy memory stocks.
I don't understand the distinction you are making. If you have a massive excess of demand ready to pay any price, and a limited supply, of course the sellers will take advantage, that's how any market works. They can do that because of the lack of supply.
Over the long term demand will rationalise and supply will adjust. But in between there is a squeeze, and the right price is the maximum price buyers are willing to bid for the limited supply. Sucks for other buyers, on the other hand it ensures demand destruction, i.e. that the limited supply goes to the buyer who need it the most, other buyers will delay their purchase and do with what they have.