I guess it helps with emphasizing their Swedish identity, which is one of their goals with naming. Doesn't gel too well with "feels good to say" for a non-native speaker, but I see their point.
Yeah, given they sell to every continent, I find it utterly impossible they truly tested this with each of the dozens to hundreds of languages their customers speak.
Yeah, given they sell to every continent, I find it utterly impossible they truly tested this with each of the dozens to hundreds of languages their customers speak.