The entire section of the website about 'The Dark Ages' is priceless. They don't pull any punches: https://about.iceland.co.uk/our-story/the-dark-ages/
For an ignosecond, I thought Iceland the country was talking about its 2008-2011 crisis, they rewrote their constitution and imprisoned a bunch.
The operating profit chart too, oof:
https://about.iceland.co.uk/our-performance/