Funny because the tier list sub on reddit had a vote just a week ago about the UK supermarkets and Iceland only got a D https://www.reddit.com/media?url=https%3A%2F%2Fi.redd.it%2Fh... (not that it matters considering Tesco got an A)
Icelands products are legit trash. Tesco is marginally better.
The best supermarket in the UK is Waitrose but the price premium is excessive compared to the quality.
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They got a D in "willingness to pay for a certificate for their shopfront"..