alt Hacker News"...the maker of the best air fryer now has to bid on ads as well, if only to protect the sales they were entitled to in the first place."
No company is "entitled" to any sales.
"...the maker of the best air fryer now has to bid on ads as well, if only to protect the sales they were entitled to in the first place."
No company is "entitled" to any sales.
The point is that, because of their product’s merits, they would organically be the top ranked search result. But due to advertising, they have lost that spot and now either must give up sales or also advertise.