I moved from the US to Australia recently, and Amazon isn’t really a thing here. Yes, it exists, and it is heavily marketed, but the range available in the store is at a guess less than 1% of what’s available in the US store. I occasionally go to amazon.com.au to look for things, have the same issue having to wade through irrelevant slop in the search results, find nothing suitable, and leave.

And then I do what it seems most Australians still do — go to a mall, or visit a specialty retailer, or use a specialty retailer’s clunky website and find exactly the thing I need and order it there and get it a few days later.

It’s quite refreshing to go out on the shopping streets or to the malls, and see many people out and about shopping. Likewise, the staff in stores are well-informed and helpful, and make the shopping experience pleasant and efficient.

Amazon is why we can’t have nice shopping experiences in the US.