Burning reputation looks great on quarterly reports until the death spiral begins.
There’s a great number of products that I used to like that have been replaced and that’s fine as a consumer but stock holders are generally better off when the stock is still valuable in 10 years vs a slightly higher dividend today.
What spiral? You just start another brand, producing extremely similar but unenshittified products. When that one takes over the market, you enshittify that one too. It doesn't matter that one brand died, because you keep making more. That's the cycle.
Why worry about how a stock will look in a decade when you can buy and sell in microseconds based on AI, tweets, and vibes. Screwing over users makes people money today. Long before the consequences kick in investors can jump ship to the next corporation victimizing their userbase. Google's probably too big to fail at this point though. If they push away users and the AI bubble bursts taxpayers will be footing the bill.