The day searches started giving us ads instead of what we asked for (as opposed to in addition to what we asked for) was the day they stopped being useful. Which for Google was many years ago. This is not "cross shopping suggestions", it's an abuse of a monopoly for profit.
Literally everyone I know feels this way, even if they don't care about it as passionately. No one "appreciates" being openly manipulated to their financial detriment.