> In truth, having experienced fire-starters, I'm not bothered about the contents of this latest message from the UK Government. Given the overstretched fire service and the imminent threat across most of the country, my personal opinion is that it is proportionate.

Certainly, if you give up so easily because of a fantasy that some generic PSA becomes the sign to not burn your toast where all the other signs fail, no wonder you need the whole 10 steps to indicate "the impossible"