I just don’t get the outrage. If you made HATS and wanted to sell them at STORE, do you think you get to just walk into STORE and tell the manager/owner:
1) find some space on the shelf and your stock room to put my stuff! 2) I don’t have a store with shelves or visiting customers, but you will sell this for me at 0% profit!
You’re paying for sales access to millions of devices with frictionless checkout.
And you want to… make it harder to check out? Because you think you’re entitled sell things to their user base?
No one wants to go to your website. You’re crazy.
I think the fundamental thing here is that this isn't merely a store. The Apple ecosystem is large enough to BE a market in itself.
It's not about the market for apps, or the market for smartphones. Those markets are comparable to any market.
This is about the market for apps ON the apple ecosystem. And the problem that is being solved is: Apple can't have a monopoly on that market, such that they can (for example) charge a commission for every sale.
Basically: we can't allow a company to be so successful that their STORE becomes a MARKET.
Agree.
However, in this scenario every neighbourhood only has 2 STORES - and each CUSTOMER only shops at one of these STORES.
Then, if you made HATS, the only way to sell HATS is to get them on the shelves of both those stores.
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This is Australia: two major supermarkets - so the only way to sell a lot of your product is to submit to the terms of Coles or Woolworths.