> you can always go back to the basic international language of gesturing,

Doesn't really work for the kind of products they sell. E.g. going to the spare parts place and asking for a replacement part for Mörbylånga or Nackanäs. And I don't know the international gesture for a table. Besides, they have many tables.

I don't think saying "Bläddra", and signing that you're flipping through a book, helps at all either.

> You could also try adapting pronounciation to what they might expect

Right. This is what one has to do. But it feels like if you were to go to Russia and slowly and loudly say "I-ski want-ski a-ski table-ski". Except, you know, not offensive because I have the objectively right way to say it and the staff doesn't.

I'm not saying it's hard to do, but since once you know a language you pretty much cannot go back to hearing and reading it as noise, I stand by that it's a bit annoying to need to simulate how someone else would mispronounce it.

And this is unlike someone experiencing their names constantly mispronounced, because the people who get it wrong literally work for IKEA.

For comparison, say there was an English store in Netherlands, and you would have to look at the spelling every time in order to "simulate" which "s" should become "sch" to make the staff understand you. Saying it the dutch way may, to you, become a tongue twister.

> It sounds like that would be very much what use of Swedish names in a global brand should invite, and not annoyance for Swedes :)

You'd think so, but while a great brand, it causes practical annoyances sometimes.

They have a great selection of products. You could say they have a smörgåsbord of products. Or as you'd have to say in English to be understood, a schmoargoesboard.