It’s different. You can’t measure it by word count.

I’ve thought “hey I’ll just throw together this 5 page website on Squarespace, it’ll take a week at most” and despite only having like 5000 words it can take over a month. When you see how slowly it’s coming together it really destroys your motivation as well.

The words depend on the layout. The layout depends on the words. It all depends on art, and call to action, and SEO, and mobile responsiveness, and…

You can spend like an hour tweaking one hero sentence. It’s a lot more complicated then what we did in school, ie “Atticus Finch defends Tom Robinson, a Black man falsely accused in a racist town, knowing he will lose.”

If you had to write those 18 words on a website it’d probably take half a day to decide how you wanted to write them, and where you wanted to put them.