alt Hacker News>makes most of their revenue via advertising.
Apple already have a huge chunk of the ad pie and are growing all the time. Dont think Apple are keeping you safe from ads and all the profiling of your behaviour that involves.
https://www.businessinsider.com/apple-gets-serious-about-its...
https://www.wired.com/story/apple-is-an-ad-company-now/
https://www.bbc.co.uk/news/business-67417987
https://www.businessinsider.com/apple-tests-ai-app-store-ads...
Apple are still far less reliant on advertising than google; They take far stricter stances against apps tracking users than google; And they actually let me an Adblock extension (or any other extension) in Safari.
Apple is not some magic solution to the question of on-device privacy. But compared to Android, the improvement is night and day.