You do in fact need the complex exponential to define this correctly because the function a^x for nonintegers x is only unambiguously defined when a is a positive real number. For example, your function could be either e^(pi i x) or e^(-pi i x), which trace the circle in opposite directions as x varies over the reals. (They happen to agree when x is an integer.)
I agree. I just meant the 2D function cos(pix),sin(pix) is quite natural to work with and it can be reflected easily in the formulation of (-1)^x