VR headsets are a totally different ballgame.
They look weird.
They make some people sick.
They're distancing people since the experience is single person.
They can't be used much outdoors.
Etc, etc.
A different smartphone format that has the potential to merge smartphones (super popular) with tablets (also popular) is a totally different thing.
Once screen durability goes up and prices go down to 800 or less, they will fly off the shelves.
They're selling 20 million units at an average price of 1.8k each.