You’re totally right, my mistake. Founded in 2014, gained popularity in 2017 for pledging to hire 10,000 veterans because starbucks said they’d hire 10,000 refugees. According to wikipedia only ~150 of their ~500 employees are vets.

The thing is that both of these are cynical pledges. I’m not like yay starbucks on this - i’m sure they were doing it for the PR and because refugees are easily exploited workers. It’s one of the things I hate about reactionary backlashes - by creating “sides”, i find myself on a side with people i don’t want to be on a side with because the other side is dumber