Amazon has been getting bad press for years now - union busting shenanigans, poor working conditions, low quality products, customer reviews being gamed etc. Why would they care? Unless bad press directly and measurably affects their bottom line, they wouldn't care. Just this week there was news about a massive datacenter they are planning whose power generators would become single biggest polluter in the country, if it gets built.

If they ever cared enough about bad PR, they have much bigger items to think about, like the proposed data center. Rare books probably wouldn't even make it their top 5 bad-press list