> well most university exams are designed to measure how much you study.
Huh? They're designed to measure how much you know. They can't see how much you study, nor would they have reason to be interested.
at least in my experience in university - i didn't really ask this question, since it is obvious to me, but some students have asked it during lecture, or some instructors have volunteered the answer ahead of time - if you ask how to perform better on the exam, usually the instructors say, "here's what you should study." they never say, "know more." the thing i am talking about is consistent with the paper. really, your takeaway should be, exams can't see how much you know!
How much you know at the moment of the exam. Not how much you truly know.