I like this example. A lot of people would prefer to use PowerPoint because they can still use their files and templates they made last year even if Microsoft doubles the price of Powerpoint, removes features, discontinues the product, or goes bankrupt.
Just nerds I think. I'm not seeing any evidence that people who want freedom from the cloud make up any sizeable market segment. Most corporations actually prefer the opposite - they prefer a monthly fee and continuous silent updates.
Difficulty - Microsoft retroactively cancelling lifetime licenses.
I have seen many companies migrate to gsuite away from Microsoft. It's perfectly compatible with excel, word and PowerPoint files unless you use macros