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possibilistictoday at 4:43 PM7 repliesview on HN

All of them copied 15.ai

ElevenLabs was a commercial version of 15.ai. It's crazy, because 15.ai could have had the venture-scale outcomes if he'd fundraised and turned it into a SaaS product. He was in the right place, right time, with tremendous attention, but missed the opportunity.

The other "labs" followed the trend. The {number}labs / {number}.ai domains all quickly got squatted.

I was in the same space and watched it happening. I launched FakeYou about the same time as 15.ai, but 15 had the backing of 4chan and a better model. I still made it to 7M MAU and a million in revenue despite that.

Just last year, Fish Audio picked up where 15.ai / FakeYou / UberDuck / Weights.gg left off and made it to $20M ARR, which is a lesson about abandoning under-served markets when you still have tremendous gravity.


Replies

rozabtoday at 9:14 PM

For context, 15 was some brony tf2 player who cracked deep voice synthesis in order to make My Little Pony characters say funny things. He then offered this for free on his site. It was never a clever branding thing, it was just his username.

It's funny seeing HN types being genuinely confused as to why someone would just make interesting things for the sake of making them, and then offer them freely for the good of others. He used to be on HN, there's good insights in his posts: https://news.ycombinator.com/user?id=15ai

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inigyoutoday at 5:39 PM

I got 99 labs but bringing value to society ain't one

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sphtoday at 7:58 PM

I literally have no idea if this is parody.

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krackerstoday at 7:33 PM

>It's crazy, because 15.ai could have had the venture-scale outcomes if he'd fundraised and turned it into a SaaS product

Or equivalently could have gone down as a "deepseek" moment in TTS if the model was open-sourced (I don't think even a paper was published). It's a bit strange, he never made any profit but also never ended up publishing anything even after it was shut down.

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idontneedcoffeetoday at 5:18 PM

This world of cheap (vc) money, huge private equity sells and high revenue early in the products development phase is so distant to me(geographically and even more so, mentally), I need some help deciding what to do with my project and I'd really appreciate if you could DM me

quantumwoketoday at 5:24 PM

You were a year behind 15.ai with FakeYou. I know, because I was six months ahead of you and didn't execute in time. Momentum is everything.

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itsthecouriertoday at 5:18 PM

damn, what a rollercoaster you had there, man