I wasn't after them, I just changed my product's name. They had monumentally better distribution.

I launched as vo.codes (and two prior names) before 2020 and later rebranded to FakeYou.

https://thenextweb.com/news/celebrity-voices-deepfake-ai-app

Rebranding a domain with traction is a mistake, in retrospect. I think Magnific is learning this lesson now after undergoing a change from the popular FreePik.

I'm a filmmaker and I wanted to get into video models, and FakeYou felt more like a pivot to UGC video (vo.codes was too audio centric) that I could ultimately swing me into cinematic video. I was too slow and that was not a good choice.

But Higgsfield and Bytedance showed you can be late and still win a lionshare of the market.

My video product launched in February and is at $5M ARR / 67% MoM growth.